This sections starts the discussion on intelligent commodity service provision within cloud computing by introducing a terminology. Afterward, a non-trivial use-case scenario woll be introduced wthich outlines the demand for intelligent commodity service provision within cloud computing.
Commoditisation in its varous forms has always been with us. We have witnessed the commoditisation of the railway, telecommunication and more recently information technology and to da significant extent, the airline industry, but now it's affecting a broader sprectrum of businesses and especially withe-collar work. Western economies have dominated the global economy for the last 250 years. Today, companies are waking up to the economiy power of the East (Holmes 2008).
The question arises: How it evolves? How it affects organisations and busineses? How to resond to it?
Holmes, A. (2008), Commoditization and the strategic response, Ashgate Pub.